{"id":56800,"date":"2025-01-16T11:14:19","date_gmt":"2025-01-16T10:14:19","guid":{"rendered":"https:\/\/kingvolk.com\/?page_id=56800"},"modified":"2025-01-20T12:51:40","modified_gmt":"2025-01-20T11:51:40","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/kingvolk.com\/en\/case-studies\/","title":{"rendered":"Case studies"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”main_secondary_section” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ module_class=”main_secondary_section_row mobile_flex_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”mobile_flex_row_col” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Case studies” module_class=”common_htags mb10″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][et_pb_text module_class=”fonts_30″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]This is how we work for our clients[\/et_pb_text][et_pb_image src=”https:\/\/kingvolk.com\/wp-content\/uploads\/2025\/01\/scroll-down-img.png” alt=”scroll-down-img” title_text=”Group 2072750537″ url=”#first_section_scroll” module_class=”scrollen_main_image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kingvolk.com\/wp-content\/uploads\/2024\/08\/AdobeStock_299105866-1.jpg” title_text=”AdobeStock_299105866-1″ module_class=”full_image_width max_width_510″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”first_section_scroll” module_class=”pb0 pt0″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Client case studies” title_last_edited=”off|desktop” module_class=”common_htags mb10″ _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”pt0 fallstudien_main_slider” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”fallstudien_main_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

Market Research Audit<\/h3>\n

<\/div>\n

<\/p>\n

\t<\/p>\n

Our Challenge:<\/h4>\n

<\/p>\n

For a well-known food brand without its own market research department, the previous market research activities are to be put to the test.<\/pee> The goal: to develop a concept for the establishment of a professional and decision-oriented management of all market research tasks in the company.<\/pee> <\/div>\n

<\/div>\n

[\/et_pb_code][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\t<\/p>\n

The result:<\/h4>\n

<\/p>\n

Based on the findings from the analysis stage, a new process framework and a toolbox with valid methods relevant for decisions are developed in a workshop with the customer. The new tools are activated and implemented in the course of concrete projects in a practical way in the team.<\/pee> <\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

\t<\/p>\n

Our approach:<\/h4>\n

<\/p>\n

<\/p>\n
    \t<\/p>\n
  • Systematic review of the projects carried out in the last 12 months in terms of method, investment and target group \u2013 across all product categories.<\/li>\n

    <\/p>\n

  • Analysis and evaluation of the previous approach with regard to strengths and weaknesses from the point of view of a neutral third party.<\/li>\n

    <\/p>\n

  • Determination of the framework conditions for future Mafo processes in close coordination with the client, including responsibilities, budgets, etc.<\/li>\n

    <\/p>\n

  • Development of valid and decision-relevant methods, standards and decision-making processes (best practice)<\/li>\n

    <\/p>\n

  • Establishment of the new tools and processes in marketing<\/li>\n

    <\/ul>\n

    <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”fallstudien_main_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    External department<\/h3>\n

    <\/div>\n

    <\/p>\n

    <\/p>\n

    Our Challenge:<\/h4>\n

    <\/p>\n

    A medium-sized brand owner was faced with the problem that its overworked marketing department had to handle the market research \u201con top\u201d of everything else. Hiring a market researcher isn\u2019t worthwhile because of the limited budget. How can market research still be managed professionally, even if studies and projects are only scheduled sporadically?<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    The result:<\/h4>\n

    <\/p>\n

    Thanks to our expertise, we ensure that professional in-house market research is available at the client\u2019s premises within the set cost framework. And always when it is needed and without incurring fixed costs.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Our approach:<\/h4>\n

    <\/p>\n

    Close collaboration \u2013 just like with an in-house market researcher. Acting as internal support, we work on the client\u2019s research questions on a project basis. We cooperate closely with the marketing team and are the \u201cinternal\u201d contact for all market research work. While we accompany most project steps remotely (incl. the selection of suitable methods and agencies), we are on site for important briefings, presentations and workshops.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”fallstudien_main_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Best Practice Training<\/h3>\n

    <\/div>\n

    <\/p>\n

    <\/p>\n

    Our Challenge:<\/h4>\n

    <\/p>\n

    A client with multiple brands in numerous product categories is constantly adding new employees to the international marketing team. They are to be familiarised with the standards in the company and the processes in the field of market research.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    The result:<\/h4>\n

    <\/p>\n

    Marketing and sales are familiar with the key methods and tools. This is demonstrated by the fact that briefings for market research projects become much more targeted and the project flow as a whole works more efficiently and smoothly. And by the fact that the results are also better utilised. Overall, this ensures optimal planning and use of the market research budget.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Our approach:<\/h4>\n

    <\/p>\n

    Individually tailored best practice training. With a practice-oriented training, we impart important knowledge on market research in order to make it easier for marketing and sales to deal with market research (from the briefing to the activation of the results). We provide an overview of methods and tools. The training is based on best practice experience and proven techniques, but is individually tailored to the client comapny, its markets and categories. In exercises, we work on concrete examples from the company.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”fallstudien_main_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Activation Workshops<\/h3>\n

    <\/div>\n

    <\/p>\n

    <\/p>\n

    Our Challenge:<\/h4>\n

    <\/p>\n

    The presentation of the study results is often the last step of the market research project. Especially in the case of complex studies, however, even concrete recommendations are not sufficient to lead to optimal use of the results and concrete implementation. Under the pressure of day-to-day business, there is often a risk that market research results will end up in the filing cabinet as “nice-to-know”.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    The result:<\/h4>\n

    <\/p>\n

    Jointly developed next steps instead of mere recommendations: Everyone in the team knows how to apply the results in their area and translate them into concrete actions.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Our approach:<\/h4>\n

    <\/p>\n

    Activate results and bring about change together. Working with the results instead of presenting them head-on: We moderate activation workshops to help implement market research results. This starts with a goal-oriented preparation including recommendations and solutions, but it doesn’t stop there. In the workshop, we work together with the marketing team to develop the basis for new concepts and strategies. In the planning of concrete measures and next steos, we increase identification and motivation for implementation.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”fallstudien_main_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    <\/p>\n

    Support<\/h3>\n

    <\/div>\n

    <\/p>\n

    <\/p>\n

    Our Challenge:<\/h4>\n

    <\/p>\n

    A large brand manufacturer was faced with the problem that a vacant position in the specialist department for market research could not be filled in the long term. The internal colleagues cannot absorb the abundance of projects, so they were looking for a support solution that could step in immediately.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    The result:<\/h4>\n

    <\/p>\n

    Thanks to our many years of experience, we can immediately step in and support the internal department. We relieve the team and prevent a “project backlog”.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”fallstudien_content fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/p>\n

    Our approach:<\/h4>\n

    <\/p>\n

    Extended workbench in the market research department. We take on all projects and issues in the customer’s respective category. After a short induction, all market research projects are managed according to customary internal standards in processes, methods and suppliers. In order to relieve the specialist department in the best possible way, project management is largely independent after the handover phase \u2013 but in close consultation with colleagues in marketing.<\/pee> <\/div>\n

    <\/div>\n

    [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”footer_Top_section common_widthSection white_text” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#00a2c3″ background_image=”https:\/\/kingvolk.com\/wp-content\/uploads\/2024\/08\/KingVolk-logo.png” background_size=”contain” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ module_class=”footer_Top_section_row” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Interested to learn more?” module_class=”common_htags mb10 ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text module_class=”fonts_20″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Get to know us without obligation![\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NjQyIn19@” button_text=”Contact us” button_alignment=”right” module_class=”common_button_white” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    This is how we work for our clientsGet to know us without obligation!<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" module_class=\"main_secondary_section\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"3\" module_class=\"main_secondary_section_row mobile_flex_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" module_class=\"mobile_flex_row_col\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_heading title=\"Fallstudien\" module_class=\"common_htags mb10\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text module_class=\"fonts_30\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]So arbeiten wir bei KingVolk f\u00fcr unsere Kunden[\/et_pb_text][et_pb_image src=\"https:\/\/kingvolk.com\/wp-content\/uploads\/2024\/08\/Group-2072750537.png\" title_text=\"Group 2072750537\" url=\"#first_section_scroll\" module_class=\"scrollen_main_image\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/kingvolk.com\/wp-content\/uploads\/2024\/08\/AdobeStock_299105866-1.jpg\" title_text=\"AdobeStock_299105866-1\" module_class=\"full_image_width max_width_510\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"first_section_scroll\" module_class=\"pb0 pt0\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" max_width=\"1200px\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_heading title=\"Fallstudien unserer Kunden\" module_class=\"common_htags mb10\" _builder_version=\"4.27.4\" _module_preset=\"default\" title_level=\"h2\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"pt0 fallstudien_main_slider\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" module_class=\"fallstudien_main_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

    MAFO-AUDIT<\/h3> <\/div>
    \t

    Die Herausforderung:<\/h4>

    F\u00fcr eine bekannte Food-Marke ohne eigene Marktforschungsabteilung sollen die bisherigen Marktforschungs-Aktivit\u00e4ten auf den Pr\u00fcfstand gestellt werden. <\/p>

    Das Ziel: Erarbeitung eines Konzepts zur Etablierung eines professionellen und auf Entscheidungen ausgerichteten Managements aller Aufgaben zur Marktforschung im Unternehmen.<\/p> <\/div> <\/div>[\/et_pb_code][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

    \t

    Das Ergebnis:<\/h4>

    Auf Basis der Erkenntnisse aus der Analysestufe werden in einem Workshop mit dem Kunden ein neuer Prozessrahmen sowie eine Toolbox mit validen und f\u00fcr Entscheidungen relevanten Methoden entwickelt. Die neuen Tools werden im Verlauf von konkreten Projekten praxisnah im Team aktiviert und implementiert.<\/p> <\/div> <\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]

    \t

    Unser Vorgehen:<\/h4>
      \t
    • Systematische Sichtung der in den letzten 12 Monaten durchgef\u00fchrten Projekte hinsichtlich Methode, Investment und Zielgruppe \u2013 \u00fcber alle Produktkategorien hinweg.<\/li>
    • Analyse und Bewertung des bisherigen Vorgehens hinsichtlich St\u00e4rken und Schw\u00e4chen aus der Sicht eines neutralen Dritten.<\/li>
    • Bestimmung der Rahmenbedingungen f\u00fcr zuk\u00fcnftige Mafo-Prozesse in enger Abstimmung mit dem Kunden unter Einbeziehung von Zust\u00e4ndigkeiten, Budgets etc.<\/li>
    • Entwicklung von validen und entscheidungsrelevanten Methoden, Standards und Entscheidungsprozessen (Best Practice)<\/li>
    • Etablierung der neuen Tools und Prozesse im Marketing<\/li> <\/ul> <\/div> <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"fallstudien_main_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      MITTELSTAND<\/h3><\/div>

      Die Herausforderung:<\/h4>

      Ein mittelst\u00e4ndischer Markenartikler steht vor dem Problem, dass die ohnehin \u00fcberlastete Marketingabteilung auch noch die Marktforschung \u201emitmachen\u201c muss. Aufgrund des begrenzten Budgets lohnt sich die Einstellung eines Marktforschers nicht. Wie l\u00e4sst sich die Marktforschung trotzdem professionell managen, auch wenn nur sporadisch Studien und Projekte anstehen?<\/p> <\/div><\/div>[\/et_pb_code][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      Das Ergebnis:<\/h4>

      Mit unserer Expertise sorgen wir daf\u00fcr, dass im gesteckten Kostenrahmen eine professionelle, betriebliche Marktforschung beim Kunden vorhanden ist. Und zwar immer dann, wenn sie ben\u00f6tigt wird und ohne dass Fixkosten entstehen.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]

      Unser Vorgehen:<\/h4>

      Enge Zusammenarbeit \u2013 wie mit einem internen, betrieblichen Marktforscher. Als interne Unterst\u00fctzung bearbeiten wir die Fragestellungen des Kunden auf Projektbasis. Wir kooperieren eng mit dem Marketingteam und sind der \u201einterne\u201c Ansprechpartner bei allen anfallenden Arbeiten f\u00fcr die Marktforschung. W\u00e4hrend wir die meisten Projektschritte aus der Ferne begleiten (inkl. der Auswahl der geeigneten Methoden und Institute), sind wir f\u00fcr wichtige Briefings, Pr\u00e4sentationen und Workshops vor Ort.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"fallstudien_main_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      MAFO-TRAINING<\/h3><\/div>

      Die Herausforderung:<\/h4>

      Bei einem Kunden mit mehreren Marken in zahlreichen Produktkategorien kommen st\u00e4ndig neue Mitarbeiter im internationalen Marketing Team hinzu. Sie sollen mit den Standards im Unternehmen und den Abl\u00e4ufen im Bereich \u201eMarktforschung\u201c vertraut gemacht werden.<\/p> <\/div><\/div>[\/et_pb_code][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      Das Ergebnis:<\/h4>

      Marketing und Vertrieb sind vertraut mit den wesentlichen Methoden und Instrumenten. Dies zeigt sich darin, dass Briefings f\u00fcr Marktforschungsprojekte wesentlich zielgerichteter werden. Dass die Projektarbeit insgesamt zeiteffizienter und reibungsloser funktioniert. Und dass auch die Ergebnisse besser genutzt werden. Insgesamt sorgt dies f\u00fcr eine optimale Planung und Nutzung des Marktforschungs-Budgets.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]

      Unser Vorgehen:<\/h4>

      Individuell zugeschnittenes Best Practice Training. Mit einem praxisorientierten Training vermitteln wir wichtiges Wissen zur Marktforschung, um Marketing und Vertrieb den Umgang mit Mafo zu erleichtern (vom Briefing bis zur Aktivierung der Ergebnisse). Wir geben einen \u00dcberblick \u00fcber Methoden und Tools. Das Training basiert auf Best-Practice-Erfahrungen und erprobten Techniken, ist aber individuell auf den Kunden, seine M\u00e4rkte und Kategorien zugeschnitten. In \u00dcbungen arbeiten wir an konkreten Beispielen aus dem Unternehmen.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"fallstudien_main_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      WORKSHOPS<\/h3><\/div>

      Die Herausforderung:<\/h4>

      Oft ist die Pr\u00e4sentation der Studienergebnisse der letzte Schritt im Marktforschungsprojekt. Vor allem bei komplexen Studien reichen aber selbst konkrete Empfehlungen nicht aus, um zur optimalen Nutzung der Ergebnisse und einer konkreten Umsetzung zu f\u00fchren. Unter dem Druck des Tagesgesch\u00e4fts besteht oft das Risiko, dass Marktforschungsergebnisse als \u201enice-to-know\u201c in der Ablage landen.<\/p> <\/div><\/div>[\/et_pb_code][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      Das Ergebnis:<\/h4>

      Gemeinsam erarbeitete Next Steps anstatt blo\u00dfe Empfehlungen: Alle im Team wissen, wie sie die Ergebnisse in ihrem Bereich anwenden und in konkrete Aktionen umsetzen k\u00f6nnen.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]

      Unser Vorgehen:<\/h4>

      Ergebnisse aktivieren und gemeinsam Ver\u00e4nderungen bewirken. Mit den Ergebnissen arbeiten anstatt sie frontal zu pr\u00e4sentieren: Wir moderieren Aktivierungs-Workshops, um bei der Umsetzung von Mafo-Ergebnissen zu helfen. Das f\u00e4ngt mit einer zielorientierten Aufbereitung inkl. Empfehlungen und L\u00f6sungsans\u00e4tzen an, h\u00f6rt da aber lange nicht auf. Im Workshop erarbeiten wir gemeinsam mit dem Marketing Team die Basis f\u00fcr neue Konzepte und Strategien. In der Planung konkreter Ma\u00dfnahmen erh\u00f6hen wir die Identifikation und die Motivation zur Umsetzung.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" module_class=\"fallstudien_main_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      SUPPORT<\/h3><\/div>

      Die Herausforderung:<\/h4>

      Ein gro\u00dfer Markenartikler stand vor dem Problem, dass eine vakante Position in der Fachabteilung f\u00fcr Marktforschung l\u00e4ngerfristig nicht nachbesetzt werden kann. Die internen Kollegen k\u00f6nnen die Projektf\u00fclle nicht auffangen, so dass nach einer Support-L\u00f6sung gesucht wurde, die sofort einspringen kann.<\/p> <\/div><\/div>[\/et_pb_code][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]

      Das Ergebnis:<\/h4>

      Dank unserer langj\u00e4hrigen Erfahrung k\u00f6nnen wir sofort einspringen und die interne Fachabteilung unterst\u00fctzen. Wir entlasten das Team und verhindern einen \u201eProjektstau\u201c.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_code module_class=\"fallstudien_content fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]

      Unser Vorgehen:<\/h4>

      Verl\u00e4ngerte Werkbank in der Fachabteilung f\u00fcr Marktforschung. Wir \u00fcbernehmen alle Projekte und Fragestellungen in der betreffenden Kategorie des Kunden. Nach einer kurzen Einarbeitung werden s\u00e4mtliche Mafo-Projekte nach intern \u00fcblichen Standards bei Prozessen, Methoden und Lieferanten betreut. Um die Fachabteilung bestm\u00f6glich zu entlasten, erfolgt die Projektsteuerung nach der \u00dcbergabe-Phase weitgehend selbstst\u00e4ndig \u2013 jedoch in enger Absprache mit den Kolleginnen und Kollegen im Marketing.<\/p> <\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"footer_Top_section common_widthSection white_text\" _builder_version=\"4.27.0\" _module_preset=\"default\" background_color=\"#00a2c3\" background_image=\"https:\/\/kingvolk.com\/wp-content\/uploads\/2024\/08\/KingVolk-logo.png\" background_size=\"contain\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" module_class=\"footer_Top_section_row\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_heading title=\"Wir konnten Ihr Interesse wecken?\" module_class=\"common_htags mb10 \" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h2\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text module_class=\"fonts_20\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Lernen Sie uns unverbindlich kennen![\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NjQyIn19@\" button_text=\"Unverbindliche Kontaktaufname\" button_alignment=\"right\" module_class=\"common_button_white\" _builder_version=\"4.27.0\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"class_list":["post-56800","page","type-page","status-publish","hentry"],"yoast_head":"\nCase studies - 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