Market Research Consulting

We help our clients make the right business decisions

scroll-down-img

Analyses of market situations

An initial assessment of market potential often does not require expensive primary research. A thorough review and classification of existing knowledge – internal and external – is not only more economical, but also provides a better overview.

We provide:

Desk Research: Search, compilation and evaluation of information from a wide variety of sources. Because often the decisive knowledge is already on hand, only hidden.

Trend Research: Provides a glimpse into the future – we uncover relevant consumer needs and identify trends for future development, thus increasing the chances of your market success.

01

You want to conquer a new business area, but you need more knowledge of the market?

02

You think you can get more out of market research than is currently the case?

03

You want to know whether the methods you use are still state-of-the-art? And have a reasonable price-performance ratio?

Do these challenges have a familiar ring?

Strategic consulting

Needs analysis and audits

Planning and optimisation of processes and organisational structures

Development of research manuals and best practice guidelines

Consumer insight management

Category and brand reviews

Methodology and agency scouting and evaluation

Supplier selection and pitch management

Tracking optimization and corresponding contract negotiation

Advice on strategic tasks

Our strategic consulting supports you in achieving your business goals efficiently. We carry out detailed needs analyses and audits to identify opportunities for improvement in planning and organisation. In doing so, we optimize processes and develop customised research manuals as well as best-practice solutions.

Our team takes over the scouting and evaluation of methods and agencies, accompanies the selection of suitable suppliers and pitches. We also optimize your tracking systems and support you in contract negotiations to ensure sustainable and customized solutions for your success.