Our service portfolio covers all market research tasks
Market Research Consulting
Advice on strategic tasks and market research needs
- Needs analysis and audits
- Planning and optimization of processes and organization
- Development of Research Manuals/ Best Practice Guidelines
- Consumer Insight Management
- Category and Brand Reviews
- Methodology/ Agency Scouting & Evaluation
- Supplier Selection/ Pitches
- Tracking optimization and corresponding contract negotiations
Market Research Project Management
Study Design & Management
(Project Management, survey implementation by market research agencies)
- All methods, covering the entire product life cycle
- Qualitative & quantitative, local & global
Including:
- Consultation on concepts/stimuli
- Volumetrics & Modeling
- Development and presentation of fact-based recommendations
- Marketing-oriented preparation of Consumer & Retail Panel data
Customer-centric trainings & workshops
Together with your teams, we focus on your customers/ consumers
- Innovation Workshops/ The Path to a New Product
- Consumer Insight Workshop/ Consumer Safari
- Concept Development/ Writing Good Concepts
- Market research (basics to specialist areas)
- Result Activation
- Superclaiming/ innovation at the POS without product changes
- Further training courses, always customised to your needs
