Market Research Project Management

We help our clients make the right business decisions
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Professional management of market research

We support marketing departments and entrepreneurs in managing everything related to market research – from the definition of goals to the selection of methods, studies and institutes to actionable findings and recommendations.

Market research offers a huge range of tools, some of which are expensive, and we help you to use them correctly. To minimize risks, avoid expensive wrong decisions and flops and maximize product success.

01

Too many projects, but not enough time or manpower in the market research department?

02

You basically see a need for market research, but no one in the company is really an expert?

03

Your marketing team is unable to cope with all the market research requests they have to deal with "on the side" without really having the necessary experience?

Do these challenges have a familiar ring?

Advice on strategic tasks

All methods, covering the entire product life cycle

Qualitative & quantitative, local & global

Consultation on concepts and stimulus material

Volumetrics & Modeling

Development and presentation of fact-based recommendations

Marketing-oriented preparation of Consumer & Retail Panel data

We manage all types of market research projects

We select the optimal method for the challenge on hand and find the research agency with the best price-performance ratio. We do not sell studies – we are completely free to recommend, for or even against a study! With tailor-made market research plans and study designs, we always proceed in a goal-oriented manner. We can apply the full spectrum of methods: qualitative and quantitative, from local and regional to global.

Our portfolio of methods covers the entire product life cycle – from developing a comprehensive understanding of the market, through all phases of new product development, to test market with volume forecasting and tracking after market launch. With professionally managed market research, we support important decisions in the company. Decisions that can earn or burn a lot of money.